OUR STORY

Keeping You Sweet is a better-for-you dessert company specializing in plant-based, gluten-free, and no-added-sugar options with customizable sweeteners. The brand prioritizes clean ingredients, thoughtfully sourced—locally whenever possible—and serves a growing customer base primarily through online sales.

The foundation of the business is rooted in legacy and resilience. In the early 1990s, the founder toured internationally as part of a platinum-selling pop group, while her mother built a successful catering business at home. After her mother’s passing in 2011, that loss became the turning point. Returning to her mother’s handwritten recipes became both a source of healing and the beginning of something much bigger.

What started in the kitchen evolved into a new approach to dessert. A traditional sweet potato pie recipe was reimagined into a cheesecake using cleaner ingredients, eliminating refined sugar and gluten while maintaining flavor and quality. Early traction came through farmers’ markets and community events, where demand grew quickly.

That momentum led to a key introduction to the regional team at Whole Foods Market. After submitting samples, the brand was selected as a local supplier, initially launching in the Newark store in 2017 and expanding into multiple locations.

Today, Keeping You Sweet produces a range of products that include a cheesecake line along with custom cakes, cupcakes, cake pops, and chocolate-covered strawberries—all gluten-free and plant-based—continuing to build on its original mission of creating inclusive, better-for-you desserts without compromising taste. Each product still carries a signature detail—a note that reads, “Made by Georgia’s Daughter”—a quiet but constant reminder of where it all began.